Tinja is a unique interior design concept, its credo is: handcrafted modern. Tinja aspires to offer a contemporary interpretation of handicraft traditions existing in Tunisia and those brought by many other cultures and influences throughout the years.
Through its collaboration with local craftsmen, Tinja has created seven product lines, each one using a specific material or technique, conferring each line a unique stance on local heritage.
Therefore, Tinja went to explore the rich diversity of Tunisian landscapes to meet these men and women who carry on the traditions. For Tinja is above all a human adventure where enthusiastic collaboration is materialized on the objects of the collection.
Tinja aims to share its conviction that handcrafted traditions must be rediscovered and that particular attention ought to be given to the richness of the material used, the beauty of its imperfections, the contemplation of nature, the respect of the handmade process, the pleasure of letting things naturally answer it and evolve, and to the time it takes a human hand to tame an element.
Behind Tinja lies the tradition of transmission, that of a family which is passionately devoted to reinterpret their Tunisian heritage. First, Salah Sfar, founder and visionary, trained in the Parisian art scene. Zeineb Sfar, fashion designer, colourist, passionate about traveling and textiles.
And recently, Yasmine Sfar, interior designer trained at the École Nationale Supérieure des Arts Décoratifs in Paris. The family forms this harmonious trio that instils Tinja's DNA and speaks loud about the importance of tradition as a unifying link between cultures from all over the world.